Grantee/Partner News


April 28, 2014

Grantee News From Real Food Media Project:

Food Stars Tom Colicchio, Padma Lakshmi, Michael Pollan, Eric Schlosser, and Alice Waters

Join Judging Panel to Select Top Digital Super Shorts on Sustainable Food

SAN FRANCISCO — April 22, 2014 — Stories about sustainable food are popping up everywhere as more Americans seek a deeper understanding of the nation’s food system. The Real Food Media Project is celebrating this interest with a call for entries beginning today to its second annual competition of digital super-short food films.

The 2015 Real Food Media Contest invites a new crop of digital submissions from 30-seconds to four minutes that tell unique food stories, with original voices and creative cinematography. Diverse formats for submission range from documentary to advocacy and experimental. This year’s contest also seeks animated submissions in honor of the 10th anniversary of The Meatrix, a digital short on factory farms watched 20 million times to date. Entries must be submitted online at by 12 pm PST on January 5th, 2015.

“Last year’s inaugural contest was a resounding success,” says Anna Lappé, director of the Real Food Media Project, and award-winning author and sustainability advocate. “The 156 submissions from 26 states featured content from 19 countries and were a testament to the powerful stories about food, farming, and community around the world. The more great minds we have thinking about these issues and producing creative ways to deliver the messages, the better.”

A panel of food and film luminaries will select the top films and the public will vote online for the “People’s Choice Award,” starting February 3rd, 2015. Winners will be announced in early March 2015.

Contest judges include:

Thelma Adams, Yahoo! Movies contributing editor
Michel Nischan, President and CEO, Wholesome Wave
Tom Colicchio, chef and owner of Craft Restaurants and executive producer of A Place at the Table
Amanda Hesser and Merrill Stubbs, co-founders, Food52
Ann Hornaday, The Washington Post chief film critic
Byron Hurt, director and producer, Soul Food Junkies
Padma Lakshmi, cookbook author, actress, model, and television host
Jamie Oliver Food Foundation USA
Michael Pollan, journalist and author, Omnivore’s Dilemma
Aarón Sanchez, award-winning chef, cookbook author and judge on Food Network’s “Chopped”
Eric Schlosser, journalist and author, Fast Food Nation
Susan Ungaro, President, James Beard Foundation
Alice Waters, owner, Chez Panisse, founder, The Edible Schoolyard Project
Emily Zweber, organic farmer, first AgChat Foundation executive director

“More and more people are curious about the story behind their food,” says Tom Colicchio, chef and owner of Craft Restaurants and executive producer of A Place at the Table. “The Real Food Media Project’s short films competition inspires filmmakers to make creative short films and provides a platform to get these important stories seen and heard by a huge audience. We can’t wait to see the new crop of films.”

The contest seeks entries that bring a fresh take on a topic of the filmmaker’s choosing or respond to the following style prompts: Documentary style shorts focused on a local food hero or showcasing an innovative community food project; advocacy shorts that take on diverse themes, from food workers rights to junk food marketing to kids; and experimental entries that bring to life the concept “you are what you eat.” For more information about submission guidelines, visit

The Grand Prize winner will receive $5,000 and distribution opportunities with the contest’s media partners, including the Food and Farm Film Festival, Disposable Film Festival, GOOD, Slow Food USA, James Beard Foundation, Food Book Fair, and more. Other cash prizes will be awarded along with prizes for Best Cinematography, Best Student Film, Best Underreported Issue, Best Food Producer Profile, and Best Innovative Initiative Profile.

The 2014 award-winning films – including stories of oregano farmers in Mexico, youth gardeners in the Bronx, and a family raising hogs sustainably in North Carolina – are currently touring in the Real Food Media Project’s Pop-Up Film Festival. More information can be found at


The Contest is directed by leading sustainability advocate and award-winning author Anna Lappeì and is an initiative of the Real Food Media Project, a national initiative to spread the story of our food with creative movies, an online film contest, a web-based action center and grassroots events. The Project’s mission is to educate, inspire, and grow the movement for sustainable food and farming around the country and the world. Visit to learn more about the Contest and to enter the competition. Follow us on Twitter, @realfoodfilms, and like us on Facebook, at realfoodmediaproject.




Comments are closed.