Grantee/Partner News


September 30, 2014

Grantee News From Real Food Media Project:

SAN FRANCISCO, CA-The Real Food Media Project launches its annual short films contest and announces its new film library today. Produced by award-winning author Anna Lappé, the film library will be the largest repository of short films about food, farming, and sustainability in the country. The contest now in its second year, will bring together leading food luminaries as judges, advisors, and media partners, including the Jamie Oliver Foundation, the James Beard Foundation, and celebrity chefs Tom Colicchio and Alice Waters, and hopes to receive hundreds of entries from around the world.

“More people are curious about the story behind their food,” says contest judge Tom Colicchio, chef and owner of Craft Restaurants and executive producer of the documentary A Place at the Table. “The Real Food Media Contest inspires filmmakers to make creative short films and provides a platform to get these important stories seen and heard by a huge audience. We can’t wait to see the new crop of films.”

The Project’s film library showcases last year’s contest winners and 30 more carefully curated films, all under four minutes, organized by categories that include innovative food business, youth and urban agriculture and more. Viewers can find short films on everything from berry pickers in the Northwest: The Berry Picker to teens going green in the heart of the Bronx Green Bronx Machine to siblings raising hogs sustainably in rural North Carolina http: A Green Generation.

“By making these films available to the public for free through our new online library, we hope that these films will be tools for anyone anywhere to learn more about where their food comes from and to inspire them to get involved,” says Anna Lappé, director of the Project and a bestselling author and sustainability advocate.

With the launch of its online film library , the Real Food Media Project is also announcing the call-for-entries for this year’s contest. The contest seeks unique stories on topics including local food heroes, innovative food projects, and underreported food issues. New this year, the contest includes an animation category in honor of the 10th anniversary of the factory farming exposé  The Meatrix , watched more than 20 million times.

“The contest is a great opportunity for filmmakers to lend their talents to telling powerful stories about film and for grassroots groups to come together with up-and-coming filmmakers to tell their own stories,” says Sanjay Rawal, a contest advisor and director of the film Food Chains.

Prizes include a $5,000 Grand Prize as well as awards for best student film, best cinematography, and more. All winning films have distribution opportunities with contest media partners, including the Food and Farm Film Festival, Disposable Film Festival, SXSW Eco, and the Food Book Fair. Entries must be submitted at Real Food Media by January 5, 2015.

Contest judges include:

*   Thelma Adams, Yahoo! Movies contributing editor
*   Johanna Blakely, Norman Lear Center, University of Southern California
*   Tom Colicchio, chef and owner of Craft Restaurants and executive producer of A Place at the Table
*   Amanda Hesser and Merrill Stubbs, co-founders, Food52
*   Ann Hornaday, The Washington Post chief film critic
*   Byron Hurt, director and producer, Soul Food Junkies
*   Padma Lakshmi, cookbook author, actress, model, and television host
*   Jamie Oliver Food Foundation USA
*   Michel Nischan, President and CEO, Wholesome Wave
*   Michael Pollan, journalist and author, Omnivore’s Dilemma
*   Aarón Sanchez, award-winning chef, cookbook author, and judge on Food Network’s “Chopped”
*   Eric Schlosser, journalist and author, Fast Food Nation
*   Susan Ungaro, President, James Beard Foundation
*   Alice Waters, owner, Chez Panisse, founder, The Edible Schoolyard Project
*   Emily Zweber, organic farmer, first AgChat Foundation executive director
Food Stars Tom Colicchio, Padma Lakshmi, Michael Pollan, Eric Schlosser, and Alice Waters
Join Judging Panel to Select Top Digital Super Shorts on Sustainable Food

The contest’s mission is to spark conversation about food, farming, and sustainability around the world through short films and engaging public events. The contest is an initiative of the Real Food Media Project, a coalition of leading food and farm organizations in the United States working together to spread the story of our food with this online film contest, grassroots events, creative movies, and a web-based action center. Visit Real Food Media to explore the new film library, to learn more about the contest, and to enter the competition.



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