Grant Amount: $50,000, on 5/2/2012
UltraViolet is an online multi-issue organization that exists to build political power for women of all ages. As a data-driven operation, staff analyze actions for demographics, page views, length of time on a page, and how users of the site share information. UltraViolet adapts its campaigns based on the data, enabling a continuous learning cycle. It mobilizes people on cultural and political fronts to expand women’s rights, empower women leaders, and combat sexism. A grant to the organization now will enable the entrepreneurial startup to capture the momentum it has generated and continue to build its capacity to grow its membership and to activate them to support women’s rights.